And to mix them up in right amounts we have to do a lot of:
a) User testing and research
In layman' terms it means putting your interface to the test using a lot of real people and a few of highly advanced monkeys and intelligent machines. Idea is to figure out how well your UX works before you let it out into the wild and define possible bottlenecks, pain points and find solutions.
b) Expert usability analysis
Our experts evaluate overall experience of your web site, mobile app or service based on their vast experience, heuristics (those can be Nielsen or Gerhardt Powals) and cognitive walkthroughs. Their findings make up a report that is a starting point for your UX improvement.
c) Usability education and consulting
Instead of calling us every day, you hire us for a week or two and we train your staff to think usability when designing and developing digital products and services. That includes user experience in general, visual design, information architecture, usability and development strategy.